A Collection of the Most Alluring Advertising Slogans from Around the World

Author: Bai Guang
Publisher:
Publish Date: 2003-08-01
Features: The slogan in advertising is even more like the finishing touch. In the advertising industry, there's a saying: "A good slogan is the key to successful advertising." This shows the immense value of slogans in advertising—truly "worth their weight in gold." Because of the crucial role slogans play in advertising, "slogans worth their weight in gold" have become the highest goal pursued by businesses and advertisers. In the market economy, the success of advertising communication is always enviable. When successful brands rise in the market or dominate competitors through advertising, attracting high attention, the creators and communicators of these brands bring us not only abundant material wealth but also, more importantly, the creation of outstanding, inspirational, and enduring "slogans worth their weight in gold" as a spiritual wealth. Cheering for successful advertising is a joy, and sharing classic, brilliant successful advertisements is a unique psychological excitement and intellectual enjoyment. Therefore, sharing the spiritual wealth of successful advertising communicators is a higher form of joy. This book compiles 6,500 classic advertising slogans, categorized into 25 chapters based on clothing, food, shelter, transportation, utilities, different industries, corporate images, and public welfare advertising.