TV program planning

Author: Xiang Zhongping
Publisher:
Publish Date: 2003-03-01
Features: This book is divided into nine chapters, systematically introducing both general and specific television program planning, the planning of television news programs, television literary and artistic programs, television column planning, as well as channel packaging and planning. It also discusses the qualities that a television program planner should possess. The book is supplemented with numerous examples, which are organically linked to the theories elaborated by the author. The theories and examples complement each other, creating a synergistic effect. Additionally, the book includes content such as television program and column planning scripts, written scripts, and linking scripts.