Hotel Industry Management Encyclopedia

Author: Paul R. Ditmer
Publisher:
Publish Date: 2002-09-01
Features: This book provides students with a dynamic and easy-to-learn comprehensive world of hospitality and tourism, laying a solid foundation for them to hold management positions in this rapidly developing industry in the future. The book covers four aspects: food and beverage, accommodation, travel, and tourism. For each aspect, the book takes us from the industry scale, scope, and operational characteristics to the unique business philosophy, products, and services of this industry. It also discusses the management characteristics of this industry in separate chapters, particularly marketing, human resource management, financial management, and computer management. Throughout the book, through a series of effective learning methods, the author brings us from the classroom into the real world: "Case Studies" – here, students can gain in-depth insights into important events in the hotel industry. "News Bulletins" – excerpts from newspapers, magazines, and web articles explain key concepts. "Technology Basics" – practical advice on maximizing the use of new technologies in the workplace. "Internet Connections" – a springboard to relevant websites. This is a comprehensive, well-organized, and user-friendly book that has always been a trusted guide and companion for readers entering the successful and exciting world of hospitality.