Managerial Failure Revelations

Author: Chen Peibin Wang Zhanhua
Publisher:
Publish Date: 2003-02-01
Features: 63 failure cases to build a success ladder for top managers. Learn from the failures of successful people: maximizing profits in your career; the vicious cycle of low-to-mid-level managers; the best personal investment choice—individual creditworthiness; who you work for to get the greatest return; how to leverage resources for the greatest competitive advantage; the special method high-efficiency managers use to "determine priorities"; the secret of an unbeatable record—"What if it were done that way?"; traps in managers' control methods—Recommended by Beijing Youth Weekly for learning to move towards success, the most common path for professional managers is to imitate others' success experiences and models. However, stripping away the unique backgrounds, environments, and personalities of those legendary stories' protagonists, the models themselves become skeletons—while how many hard facts still have reference and practical value, who knows? The book is the long-term research result of two senior managers from foreign enterprises in their career development: for general managers, the failures of successful people are far more worth learning from than their successes. Here, 63 outstanding failure cases of foreign enterprise managers are selected, covering aspects such as managers' role positioning, "brand" creation, survival environment, customer relationships, resource utilization, control management, etc. They offer both deep pain and practical lessons. Compared to rigorous, well-structured academic textbooks, this detailed and vivid (inspiration record) is more intimate, realistic, and direct, better able to answer doubts, predict and avoid risks, and thus build a success path of your own towards becoming a top manager.