Insightful Views: Basic Training Course for Chinese Advertising Professionals

Author: Zhu Haisheng
Publisher:
Publish Date: 2002-11-01
Features: This is a set of teaching materials. This is a basic training course for working advertising professionals, a highly practical reference textbook for students studying advertising and communication, a textbook with localized characteristics catering to China's specific context, and the wisdom crystallized through countless hardships, confusions, and insights experienced by Chinese advertisers, especially those from the Chinese market. They have diligently explored this vast and unknown field, drawing from real-life experiences and solid practice.