Multidimensional Advertising Warfare: 108 Successful Strategies and Classic Cases

Author: Zhang Wei, edited by Ba Sheng
Publisher:
Publish Date: 2004-01-01
Features: In today's information society, advertising has become the most common social phenomenon. People are drowned in the vast ocean of advertisements, encountering hundreds or even thousands of different forms of ads every day. The advertising industry has become the world's largest "smokeless factory," becoming an important part of the modern economy. The current advertising media are so numerous that they can be described as dazzling. The internet, television, newspapers, magazines, direct mail, outdoor advertising, vehicle bodies, human bodies, elevators, and walls—although you can avoid the annoying ad segments in TV programs, dispose of the ad columns in newspapers at will, or ignore the advertisements on road signs and bus bodies, you cannot escape the influence of one-on-one advertising from salespeople. Where there are people, there are advertisements; where there are no people, there are also advertisements. No enterprise can escape it. As time has come to this point, the world we live in cannot do without advertising! We cannot live without advertising every day! This book is one of the "Blood-Red Marketing Trilogy." It divides advertising into 19 types, providing 108 successful strategies and classic cases, offering multi-angle and multi-range service strategies and methods. The current advertising media are so numerous that they can be described as dazzling. The internet, television, newspapers, magazines, direct mail, outdoor advertising, vehicle bodies, human bodies, elevators, and walls—although you can avoid the annoying ad segments in TV programs, dispose of the ad columns in newspapers at will, or ignore the advertisements on road signs and bus bodies, you cannot escape the influence of one-on-one advertising from salespeople. Where there are people, there are advertisements; where there are no people, there are also advertisements. No enterprise can escape it. As time has come to this point, the world we live in cannot do without advertising! We cannot live without advertising every day!