Optimal Strategic Positioning of the Enterprise (Others)

Author: Wang Cheng
Publisher:
Publish Date: 2002-01-01
Features: During the writing process of this book, we referred to a large number of newspapers, magazines, and various types of books, and cited some research findings of scholars. Most of them have obtained support and authorization from relevant scholars and enterprises. For those we were unable to contact due to time constraints, we extend our gratitude here. Improving the management level of Chinese enterprises is our common responsibility and honor. We are always welcome to cooperate and exchange ideas with you in the field of enterprise management at multiple levels. The features of this book series are practical, rich in real-world application, and highly practical. It explains various business strategies in as specific and detailed a manner as possible, combining practical cases and cutting-edge theories, focusing on strategic management, corporate image shaping, market positioning and brand management, operational transformation and transformation. This book series provides you with a brand-new perspective and a pragmatic action framework. More importantly, it may enrich your "knowledge structure," allowing you to examine the issue of "positioning" from a more forward-looking and broader perspective.