The Four Volumes of Enterprise Winners, Volume 3, The Development Power of Enterprises

Author: Bai Guang Ma Guozhong
Publisher:
Publish Date: 2003-05-01
Features: Core Curriculum for Managers and Entrepreneurs Training. As the core curriculum for 21st-century enterprise management training, "The Four Volumes of Enterprise Winners" is edited by economics professors Bai Guang and Ma Guozhong. This series breaks the conventional framework of management studies and, from the perspective of corporate power, summarizes the survival, growth, and development process of enterprises into four fundamental forces: survival power, innovation power, development power, and cross-border operation power, thus forming "The Four Volumes of Enterprise Winners." Each volume in the series is structured around seven key forces, presenting clear viewpoints, detailed theoretical analysis, and vivid case studies (one case per chapter, totaling 32 cases), objectively elaborating on the basic theories of modern enterprise management. The series is engaging and thought-provoking, making it a rare and classic work for managers and entrepreneurs in small, medium, and large enterprises.