Packaging and decoration design

Author: Liu Lin
Publisher:
Publish Date: 2003-08-01
Features: The author combines years of teaching experience and design practice to introduce packaging decoration design from nine aspects: an overview of packaging design, basic concepts of packaging, market research and conceptual positioning, basic elements of packaging design, structural design of packaging, formation of packaging decoration design, packaging categories and forms, ethnic packaging design, and packaging design and output procedures. Additionally, student design assignments are included at the end. The book is richly illustrated with numerous outstanding domestic and international design works as examples, offering substantial and vivid content. The author emphasizes the exploration of the packaging design process and creativity, highlighting the prominent role of design concepts in practical operations. The target audience for this textbook primarily includes design students from higher education institutions and young designers engaged in high-end design work.