Modern Practical Salesmanship

Author: Chen Sipan Pingyu
Publisher:
Publish Date: 2001-03-01
Features: This book systematically introduces the principles, methods, and techniques of modern sales, comprising eleven chapters. Chapters 1 to 7 elucidate the fundamental theories of sales, sales models, sales activity procedures, sales negotiation and sales strategies, methods for resolving customer objections during the sales process, and how to provide after-sales service to customers. Chapters 8 to 11 cover online sales, real estate and insurance sales, and methods for managing sales personnel. The book integrates theoretical knowledge with practical examples, offering both knowledge and practicality. It is suitable as a textbook for students in economics and business management at colleges and universities, as well as a training manual for professional cadres. It also provides practical guidance for sales personnel in business enterprises.