E-commerce Basics Tutorial

Author: Huang Yun
Publisher:
Publish Date: 2004-01-01
Features: This book is a teaching material for students of various majors in universities to learn the basic knowledge of e-commerce, written by teachers with rich teaching and research experience. It includes exercises and experimental questions for convenience in teaching. The content of the entire book includes: computer network knowledge, online market information discovery, security mechanisms in e-commerce, e-commerce processes, online advertising production and distribution, and e-commerce engineering applications. E-commerce is different from general information systems and also has significant differences from traditional business. This book is written for university students to learn e-commerce knowledge, with main content including basic computer network knowledge, online market information discovery, security mechanisms in e-commerce, e-commerce processes, online advertising production and distribution, and e-commerce engineering applications. Written by teachers with relatively rich practical experience, the book highlights both fundamental principles and practical applications. It includes exercises and experimental questions for convenience in teaching. This book can be used as a teaching material for the "Basic Principles of E-commerce" course in university science and engineering majors, or as a training textbook or self-study reference material for continuing education in various sectors of society.