Introduction to Social Psychological Rhetoric

Author: Chen Dongru Dong
Publisher:
Publish Date: 1999-06-01
Features: This book absorbs and draws on theories from modern linguistics, sociology, psychology, and social psychology, as well as aesthetics, ethics, and behavioral science. Based on the practical aspects of public speech communication, it adopts the perspectives of society, psychology, and social psychology to elaborate on the fundamental theoretical issues of the construction of the discipline of social psychological rhetoric from a higher level of rhetorical theory. It explores the relationship between rhetorical behavior and such factors as social politics, social aesthetic psychology, social morality, social roles, and speech motivation, and summarizes the social psychological principles of rhetoric. The rhetorical theories constructed in this book and the summarized rhetorical laws hold positive significance for advancing rhetorical research in China, guiding public speech communication, improving the language literacy and quality of speech behavior of the public, establishing a civilized order of speech communication, promoting social cooperation, and fostering the construction of spiritual civilization.