Author: Dai Xianyuan
Publisher:
Publish Date: 1998-08-01
Features: This book is a professional English textbook based on the core courses of the American MBA (Master of Business Administration) program, including microeconomics, macroeconomics, decision statistics, management information systems, production management, marketing, financial management, and organizational behavior. The core content focuses on international economics and international business, while also covering topics such as money and banking, international marketing, and strategic management. The main materials are selected from textbooks commonly used by universities and graduate schools in the United States, published by several renowned publishing companies. The appendix introduces the types and formats of business letters. This book is highly important and interesting for students majoring in economics, business management, finance, and financial management in their first and second years of university. Of course, it can also serve as supplementary reading material for students from other disciplines.
Basic Economics and Management Professional English
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