Online financial services industry

Author: S.P. Bradley et al. (editors)
Publisher:
Publish Date: 2002-11-01
Features: The Harvard Business School Case Studies Collection features cases recently launched by Harvard Business School, encompassing the latest achievements in case study research. It is divided into two major series: the Business Fundamentals Series and the Practical Applications Series.
The Business Fundamentals Series consists of 12 books, divided into 12 themes. As an introduction to the basic knowledge of business management, this series does not confine itself to the style of traditional textbooks. Instead, through the rational design and writing of cases, it integrates fundamental knowledge into the analysis of specific cases, which helps enhance readers' grasp and practical application of this knowledge.
The Practical Applications Series comprises 9 books, featuring the latest cases from 9 different industries. In these cases, companies face market challenges to varying degrees. There is no simple or ready-made answer to how to address these challenges, so readers are encouraged to accompany the managers in the cases as they strive to find solutions. This series is specifically developed for MBA students and has been included in the current course plan of Harvard Business School.
Harvard Business School's curriculum heavily relies on the case method. Through this approach, students can analyze and discuss hand reports related to real-world management scenarios. They can also gain insights into the fundamental tasks managers undertake: how to measure performance? How to make decisions? How to organize activities?
The main content of this book includes cases such as the financial retail service industry in 1998, Merrill Lynch: Comprehensive Choices, DLJdirect: "Bringing Our Reputation Online," WitCapital: The Development of an Online Investment Bank, WingspanBank.com (A), Quicken Insurance: The Contest of Clicks and Closures, E-Loan: CarFinance.com, and more.