Travel Planning and Development

Author: None
Publisher:
Publish Date: 2002-08-01
Features: This book, as one of the national-level planning teaching materials for the "Fifteenth Five-Year Plan" in general higher education and one of the seven core required courses for the tourism management major established by the Ministry of Education, systematically elaborates on the basic theories, fundamental principles, and planning methods of tourism planning and development through rich case studies and empirical analysis. The book is divided into thirteen chapters. Chapters 1 to 5 provide a systematic overview of the conceptual system, theoretical foundations, development trends, functions, and structural systems of tourism planning and development. Chapters 6 to 9 introduce in detail the specific methods involved in the tourism planning and development process, including the classification, investigation, and evaluation of tourism resources, market analysis and marketing strategies, theme positioning and functional zoning, and project creative design. Chapter 10 summarizes the models and developmental stages of tourism planning and development. Chapters 11 and 12 introduce the theories and methods of feasibility studies and benefit assessments in tourism planning and development. Chapter 13 focuses on elaborating the supporting systems for tourism planning and development. The book emphasizes the close integration of theory and practice while also showcasing strong innovation. It places emphasis on the systematic summary of current domestic and international tourism planning and development methods, making it suitable as core teaching materials for higher tourism colleges, tourism departments in comprehensive universities, and related majors. It can also be used as a reference for leaders and professionals in tourism administrative departments at all levels and enterprises.