Personal Selling (Supreme Enterprise Supreme Marketing Series, First Part)

Author: Zhou Wen
Publisher:
Publish Date: 2002-10-01
Features: This book systematically explains the essential elements of the sales profession, analyzes the 80/20 rule of personal selling, and teaches how to be more effective in sales. It helps sales staff comprehensively understand how to find potential customers, how to conduct meetings, communication, and handle objections. The book provides detailed instruction on negotiation techniques and emphasizes the importance of relationship selling and after-sales service, while also offering sales personnel sample contracts.