Retail management

Author: Zheng Yi
Publisher:
Publish Date: 2005-06-01
Features: This book is a national-level planning textbook for ordinary higher education under the "Tenth Five-Year Plan" national-level planning. It primarily introduces the basic content of the retail industry, retail strategy, retail product strategy, consumer markets, commercial area analysis and site selection, retail environmental design, retail promotion management, retail service management, and retail personnel management. The book closely aligns with the development of China's retail industry, using numerous real-world cases to explain the fundamental methods of retail enterprise management in an accessible manner. It helps readers quickly grasp the principles, methods, and techniques of managing retail enterprises. This book is suitable for undergraduate and vocational college students in economics and management-related fields as a textbook, as well as for professionals in related fields as a reference.