E-commerce Basics and Applications Tutorial

Author: Gao Baining
Publisher:
Publish Date: 2005-09-01
Features: This book is based on the fundamental theories of e-commerce, structured around the operational processes of enterprise e-commerce, and aims to cultivate students' practical application skills. It designs the teaching structure system by focusing on the actual operational processes of enterprises conducting e-commerce, covering five aspects: e-commerce technology, e-commerce support and application, e-commerce transaction security management, and e-commerce practical design. The content includes the basic theories, implementation technologies, operational models, business processes, organizational management, security management, case studies, and practical exercises of e-commerce. This book can serve as a teaching material for undergraduate and associate degree students majoring in e-commerce, marketing, and business administration in higher education institutions, as well as for training institutions. It can also be used as a self-study textbook for e-commerce.