Sales Management (Volume 2 of the Supreme Enterprise Supreme Marketing Series)

Author: Zhou Wen
Publisher:
Publish Date: 2002-10-01
Features: Explains the content and significance of sales management, covering the determination and execution of sales goals, sales forecasting, the formulation and implementation of sales plans, salesperson management, customer management, ethical and legal issues in the sales industry, etc. It is a practical handbook for sales managers.