Customer-Focused Selling

Author: NacyF.Stephens/BobAdams
Publisher:
Publish Date: 2005-02-01
Features: In today's marketplace, traditional selling techniques don't always work. Buyers don't want to hear about all the fancy features of your product or service. They want to know how it will help [their business]. Customer-Focused Selling shifts you away from the traditional selling techniques of manipulation, tactics, and scripting to help you truly connect with your customers. Sales will go up not because you are pushing your "stuff," but because you are closely working with your customers to solve their problems and deliver results.