Travel Psychology

Author: Zhang Jingpeng
Publisher:
Publishing Date: 2005-08-01
Features: Travel psychology is an emerging discipline that has emerged with the development of the tourism industry. China only began researching travel psychology in the 1980s, and the discipline is still in the stage of development and refinement. This book includes four parts: Introduction to Travel Psychology, Travel Behavior, Travel Psychology, and Travel Service Psychology. The outstanding feature of this book lies in its tight grasp of both ends—starting from basic psychological principles to study issues, and closely integrating the actual characteristics of travelers for analysis and elaboration, aiming to achieve depth with clarity, combining both rational insight and practical value. The book employs numerous cases with appropriate analysis, helping readers gain a more thorough understanding and comprehension of typical psychological phenomena. To further aid learners in understanding and consolidating the content of each chapter, thought-provoking questions are provided at the end of each chapter, enabling learners to achieve learning outcomes and practical application through practice and reflection. This book serves as a teaching material for tourism majors in vocational and technical colleges, as well as a training textbook for self-learners and tourism professionals, and can also be used as a reference book for researchers in related disciplines.