Decoding Culture for the Growth of Small and Medium Enterprises

Author: Wang Lijuan
Publisher:
Publish Date: 2005-08-01
Features: This book systematically studies corporate growth from the perspective of corporate culture. First, it organizes the theory of corporate growth from the three levels of elements, processes, and mechanisms based on the essential characteristics of process management, and extracts the connotation, key points, and framework of studying corporate growth from a cultural perspective. Second, it uses system archetypes to analyze the overall corporate growth process. Finally, it employs game theory with the prisoner's dilemma as a model to conduct a detailed analysis of the proposition that the essence of management lies in cooperation, and extracts the general characteristics of loyal organizations. This book is suitable for corporate managers, undergraduate and graduate students in management-related fields.