Modern Tourism Psychology

Author: Xue Qunhui
Publisher:
Publish Date: 2005-08-01
Features: Based on the research achievements of tourism psychology at home and abroad, this book integrates the theory and practice of tourism psychology, starting from the actual conditions of China's tourism industry. It comprehensively and systematically introduces the fundamental principles of tourism psychology as well as methods to solve psychological issues in tourism practice. This book can be used as a teaching material for undergraduate students of tourism majors in higher education institutions, and can also be referenced by tourism professionals and enthusiasts.