Travel marketing

Author: Zhang Lili
Publisher:
Publish Date: 2005-09-01
Features: This book takes the introduction of new theories and cases in domestic and international tourism markets as the thread, thoroughly and concisely exploring the application of marketing principles in the tourism industry and future development trends. The book is divided into three parts: Part I introduces the basic principles of tourism marketing, elaborating on the fundamental theories, perspectives, and methods of tourism marketing; Part II showcases the development and innovation of tourism marketing theories in the tourism field, demonstrating the theoretical expansion and practical deepening of tourism marketing. This book can not only serve as a textbook for undergraduate and graduate students majoring in tourism management but also as a reference book for self-study by a broad range of tourism professionals.