Brand diagnosis

Author: Ren Shumei
Publisher:
Publish Date: 2005-08-01
Features: Fragile brand vitality, wavering brand image, lack of individuality in brand positioning, insufficient smoothness in brand extension, and unsustainable brand management. Find one-stop solutions in this book! A brand is the most effective competitive tool an enterprise possesses and represents its competitiveness. However, building a brand is far from an easy or smooth journey. This book analyzes, diagnoses, and prescribes solutions for the common issues companies face in brand positioning, brand image shaping, advertising strategies, brand extension, and brand management, enabling enterprises to identify relevant problems and address them effortlessly in the process of brand development.