Gombrich on Design (White Horse Design Studies Series)

Author: Fan Jingzhong
Publisher:
Publish Date: 2001-11-01
Features: Closely related to design and art, art historians are often design historians, and this book is a clear example. The thoughts and discussions on design by the renowned art historian Gombrich are both fascinating and thought-provoking. As a professor at the Warburg Institute, he took up the image studies of Warburg and others, reaffirming the importance of images, particularly for design, in the new era. Historically, Western culture has strictly divided images and language into two entirely different cultural fields. In this book, Gombrich criticizes this traditional distinction, emphasizing their interconnectedness, which is essentially an expression of dissatisfaction with the dominant status of language. He meticulously explores the many unique features of images in communication compared to language, highlighting their advantages. This "iconic linguistics" research serves as direct theoretical resources for design—and precisely what we are extremely lacking.