Modern American Hotel Sales Management

Author: Amad Ismail
Publisher:
Publish Date: 2002-06-01
Features: Modern American Hotel Management Series. Explores the essence of hotel operations, condenses the essence of American experience, interprets the principles of hotel management, and cultivates contemporary industry elites. This book discusses the complex field of the hotel industry in a unique way, covering all aspects of hotel sales and marketing, providing fundamental concepts and sales techniques for hotel management students or hotel sales personnel. The book not only focuses primarily on room sales issues but also combines discussions on the sales of catering services facilities and auxiliary facilities.