Chinese MBA Classic Cases (Volume 1)

Author: Beijing Science and Education School
Publisher:
Publish Date: 2003-01-01
Features:
1. The case studies are aligned with core business management courses and important required courses.
2. The selection of cases is based on the characteristics of Chinese enterprises, while also considering typical examples, practical applications, novelty, suitability for the national context, and certain theoretical value.
3. Each case provides thought-provoking supplementary materials for reflection, leaving space for discussion and participation to the readers themselves. This aligns with the orientation of business management education that emphasizes the cultivation of skills.
4. The cases are designed for a broad range of audiences. They are particularly suitable for university business management classroom teaching and short-term training for business management personnel in enterprises, as well as serving as reference materials for entrepreneurs.
The book is compiled from in-depth field research on over 300 Chinese enterprises, with localized cases combined with Western management concepts being its greatest feature. The editorial team consists of scholars from Renmin University, Peking University, and other institutions who specialize in business management practice and research.