Author: Horowitz
Publisher:
Publish Date: 2001-09-01
Features: This book is written for senior executives who have realized that excellent service is the key factor that enables a company to remain invincible in competition. It is the result of over a decade of observation, comparison, research, and personal practice by the author. With limited resources, the author has strived to make the book comprehensive and precise, providing examples to illustrate how to understand certain concepts, methods, or tools. The author aims to help you avoid the feeling of complexity and intricacy in practical activities while ensuring a thorough and in-depth grasp of simple methods. It is believed that this book will be helpful in systematizing and specifying your service strategy.
The Seven Secrets of Service Strategy Excellence in Management Series
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