With a lasting competitive advantage

Author: Luo Zhongwei
Publisher:
Publish Date: 2003-01-01
Features: A series of books on the success of private enterprises in the new century. As 2001 was drawing to a close, a massive collapse occurred, seemingly adding a tragic note to the already declining global economy. Through the case study of the failure of Enron Corporation in the United States, from the perspective of corporate strategy, what insights and lessons should Chinese enterprises and entrepreneurs derive? Undoubtedly, it is essential to deeply understand and strictly adhere to the logic of corporate strategy. It can be said that this is one of the fundamental business skills that Chinese entrepreneurs must cultivate to enter the global stage, a true test of their strategic thinking, business acumen, and competitive capabilities. This book will provide all the solutions.