Advertising copy fax

Author: Yang Lihuo
Publisher:
Publish Date: 2003-01-01
Features: Hey, advertising professionals, we're here! Taiwan's business is booming. If you don't believe it, just look at the world's renowned advertising agencies—none have yet ventured into Taiwan! Taiwanese advertising professionals have a promising future, with so many media outlets, from magazines to newspapers, radio, television, to cable channels, where countless people are chasing their dreams in the industry, aspiring to be like Alice in Wonderland! But as Taiwanese advertising professionals, it might be painful. The main source of this pain is the difficulty in acquiring new knowledge. Perhaps each well-known advertising company has its own in-house education and training system, enjoying exclusive skills. However, the flow of industry knowledge and expertise within the entire industry is lacking. Taiwan's advertising industry resembles China's traditional master-apprentice system, where experienced professionals mentor the next generation, each with their own lineages, passing down knowledge orally. But within the advertising community, if you want to further your education, there aren't many books truly dedicated to advertising professionals!