Mindful Management, Contentment at Heart: Creating an Era of Emotional Consumption

Author: Shi Ziyi
Publisher:
Publish Date: 2005-09-01
Features: Jointly recommended by Wu Jinglian, Li Dongsheng, Lin Yifu, and Yang Bin! Dr. Shi has compiled his recent research and insights into five major works, including "Business DNA," "CEO Wisdom," "Competitiveness," "Transformation," and "Heart Business, Heart Satisfaction—Creating an Era of Emotional Consumerism," which have been published in mainland China, presenting a generous gift to China's management community. Here, I sincerely recommend Dr. Shi's new works to our entrepreneurs, especially small and medium-sized entrepreneurs, believing that they will undoubtedly gain inspiration and benefits from them to enhance their business competitiveness. — Renowned economist Wu Jinglian
Dr. Shi Ziyi, as the leader of "President's Academy," has always enthusiastically shared his advanced and practical management ideas and methods, training many entrepreneurs at home and abroad. I believe that Dr. Shi's long-standing dedication to management philosophy, combined with his practical experience in managing multinational companies, will bring a fresh perspective and profound reference significance to domestic enterprises. — Chairman of TCL Group, Li Dongsheng
This book is a culmination of Dr. Shi's years of experience, presented in an accessible yet profound manner, focusing on customer satisfaction and covering many aspects of business management. It also includes numerous case studies, making it highly suitable for today's Chinese business managers. — Renowned economist Lin Yifu
Dr. Shi Ziyi is like a Zen master delivering a wake-up call to business operators, awakening Chinese managers trapped in the blind, busy, bewildered, and reckless pursuit of competition, profit, expansion, and mergers. His vitality, courage, and perseverance make us younger generations feel ashamed. — Assistant Dean of the School of Economics and Management, Tsinghua University, and author of "Corporate Sudden Death," Yang Bin
The development of the times has demanded that businesses not only provide products to customers but also offer services, not just meet their needs for products and services but also ensure they enjoy the process of their needs being fulfilled. This book is another powerful work by the renowned management master, Dr. Shi Ziyi, in the Chinese business community. In it, he points out the simple yet profound truth that for a business to survive and thrive, customer satisfaction is essential. But how can customer satisfaction be achieved? It is by operating with the heart, standing in the customer's shoes, and designing, developing, producing products and services from the customer's perspective. Only by operating with the heart can a business earn genuine, heartfelt satisfaction from its customers. Only by moving customers emotionally can a business secure its market and achieve lasting success. The future market will be one of emotional consumerism, and the future era will be an era of emotional consumerism. This book is concise and to the point, with profound implications, yet putting its principles into practice is challenging. I believe that all domestic business managers will find inspiration in it.