The Operational Era of Media -- From Media Management to Managing Media: 30 Lectures

Author: Zhang Jianxing
Publisher:
Publish Date: 2005-05-01
Features: This book itself is an innovation and a contribution to the journalism industry, leaving behind a valuable legacy for it. The author is a passionate and daring person who is sure to create more achievements in his future journalistic career for us to share. These unpolished words are inspired by reality, vivid, sharp, and full of vigor. Though not a grand tome with a majestic tone, it is filled with sparks of thought; though not a systematic treatise, it is a moment of brilliance; though not steady and measured, it is well-defined, unpretentious, and unreserved. Reading it is refreshing and beneficial. The Operational Era of Media is set against the background of the development of the Tianjin Daily Press Group, the only newspaper group in Tianjin, which includes ten newspapers, two magazines, one website, and four companies. It is rooted in the local context while looking at the national level; grounded in print media while embracing the broader development of the media industry. The book collects 30 speeches and manuscripts delivered by the author in various settings over the past five years. Most of these manuscripts were extemporaneous works, written without drafts or outlines, and were composed spontaneously in response to the moment or emotions. The book was compiled based on audio recordings. Compared to theoretical books that lack practicality, this book not only introduces the author's well-regarded views such as "From Media Management to Managing Media" and "Three Stages of China's Media Development" within the domestic media industry but also serves as a rare practical manual and operational guide. It provides a detailed analysis of the recent development of the Tianjin Daily Press Group, exploring the operational and developmental patterns of the domestic media industry under new circumstances and attempting to explain the characteristics, connotations, and significance of these patterns from new perspectives and depths.