Integrated Media - Media Competition Trends and Countermeasures

Author: Lu Xiaohua
Publisher:
Publish Date: 2005-03-01
Features: The author, drawing on years of experience in strategic research and policy design for the media industry, proposes four major countermeasures: the high-speed strategy for group integration in the context of joining the WTO, market segmentation strategies for the financial and economic media market, the transformation of corporate reporting models in the era of economic globalization, and the design and innovative operation of integrated solutions for traditional media. It is well-known that the Chinese media industry is undergoing profound structural adjustments; it is evident that the development space and opportunities in the media industry are increasingly becoming a focal point of attention for intellectuals, investors, and industry professionals both at home and abroad. Shrouded in clouds, one must ask: What trend-setting changes will the Chinese media experience? Under the overarching trend shaped by multiple forces such as policy, market, technology, competition, and development, how should the media operate? With a unique perspective, new case studies, and insightful analysis, this book addresses these questions.