Public Relations Theory and Practice: A Series of Textbooks on Broadcast Journalism

Author: Wang Peicai
Publisher:
Publish Date: 2005-08-01
Features: This book is an introductory textbook for students majoring in public relations and for students from other majors who have chosen to take public relations courses in university. It introduces theoretical knowledge such as the definition, concepts, and communication of public relations, as well as practical knowledge including public relations research, planning, writing, and application. It also presents new cases that occurred in 2002 for reference by learners. In the appendix, it includes public relations professional standards and related materials for reference. This book emphasizes both theory and practice, is easy to understand yet comprehensive, and represents new achievements in the research of public relations as a discipline.