Marketing Planning Practice: National Higher Vocational Education Planning Textbook · Marketing Major

Author: Xue Xinguang
Publisher:
Publish Date: 2005-08-01
Features: Textbook Features: Suitable for vocational education, qualification certification, emphasizes skill training, aligns with practical teaching! This book is a practical marketing planning textbook oriented towards practical application, introducing the basic knowledge of marketing planning and some basic procedures and methods of planning operations. It covers the general content of marketing planning from aspects such as basic theory, basic planning procedures and methods, and practical planning analysis. Additionally, it elaborates in detail on the specific operational methods of marketing planning from the perspectives of strategic planning, campaign (promotion) planning, and tactical planning (product, promotion, etc.). This book is suitable as a teaching material for marketing and business management majors in higher vocational and technical colleges, and can also serve as a reference for small and medium-sized enterprise operators, marketing personnel, marketing consultants, marketing planning researchers, and learners.