Graphic design

Author: Wei Jie
Publisher:
Publish Date: 2005-08-01
Features: The textbook "Graphic Design" for the Visual Communication Design program in higher art colleges is written from the perspectives of teaching and professional design, with a clear and structured approach. It first elaborates on the history of graphics, the role and significance of the Graphic Design course, and the development of graphic design (integration of Chinese and Western elements). It then focuses on analyzing the thinking methods, expression techniques, and categories of modern graphic design. Additionally, it combines specific practical training in graphic courses to extensively discuss the cultivation of creative abilities in graphic design. The textbook is based on creative practical training in the course, summarizing methods for training graphic creative abilities and proposing multiple research and training approaches for graphic design studies. It also incorporates numerous classic and outstanding examples, providing readers with a wealth of design resources. 【Target Audience】 This book can serve as a textbook and supplementary material for undergraduate visual communication programs in national education, as well as a reference for designers, planners, and enthusiasts in advertising, graphic design, and related fields.