E-commerce Management and Application: Information Age · Series Textbooks for General Higher Education

Author: Xu Huafei
Publisher:
Publish Date: 2005-08-01
Features: This book introduces the basic knowledge of e-commerce from the perspective of business operations, explores various issues in e-commerce practice, and discusses the future development of e-commerce. The book is divided into five parts: The Origin and Current State of E-commerce, Theoretical Exploration of E-commerce, Practical Analysis of E-commerce, Technological Research in E-commerce, and Popular Applications of E-commerce. Each chapter includes relevant "Case Studies" and "Focus" sections to introduce key concepts, making it highly practical. It can serve as a textbook for undergraduate, graduate, and MBA courses, as well as a valuable training resource for business management personnel.