Automotive and Parts Marketing: National Skilled Shortage Talent Cultivation and Training Project Series Textbooks

Author: Bian Wei
Publisher:
Publish Date: 2005-09-01
Features: This book is one of the series textbooks for the National Skilled Shortage Talent Cultivation and Training Project, and is a planned textbook for higher vocational and technical colleges. The book is divided into seven chapters, with main content including: Introduction, Automotive Marketing Environment and Market Segmentation, Automotive Market Research and Market Forecasting, Analysis of Automotive Product Purchaser Behavior, Automotive Marketing Mix Strategies, Management of Automotive Parts, and Practical Sales of Automotive Parts and Accessories. This book can be used as a professional textbook for automotive application and maintenance programs in higher vocational and technical colleges, or as a training textbook for relevant automotive marketing professionals.