Introduction to Mass Communication

Author: Shao Peirén Hai Kuo
Publisher:
Publish Date: 2005-08-01
Features: This book provides a comprehensive overview of the historical present and trends of newspapers, magazines, books, radio, television, film, audio recording, computers, the internet, new media, news agencies, advertising, and public relations. It analyzes the nature, characteristics, and functions of these media in the process of mass communication, revealing the interactive and co-progressive ecological relationship between media and society, politics, economy, culture, and technology.