Theme Park Marketing Models and Technology

Author: Zheng Wei
Publisher:
Publish Date: 2005-08-01
Features: In 2005, Hong Kong Disneyland opened for business and attracted significant attention from the Chinese people. This was not only of great significance to Hong Kong but also had a profound impact on theme park development in mainland China. This book provides marketing concepts for theme parks and offers many feasible solutions. It is a very practical guide that allows us to share the joy of executing, enhancing, and innovating in theme park marketing. The book mainly introduces the basic definition of theme parks, customer-oriented marketing, marketing information management, marketing organization management, and marketing plan management.