Research on the Impact of Major Events on Urban Development and Urban Tourism: Taking the 1999 Kunming World Horticultural Exposition as an Example

Author: Dai Guangquan
Publisher:
Publish Date: 2005-07-01
Features: This book is characterized by its pioneering, innovative, standardized, reliable, and applicable features. Taking the 1999 Kunming World Expo as an example, guided by Western event and event tourism theory, it examines the impact of major events from three perspectives: events and event tourism, urban tourism and destination development, and case studies. This book offers significant reference value for the planning and operation of large-scale local events, as well as substantial practical application value for the development and operational practices in the fields of MICE (Meetings, Incentives, Conferences, Exhibitions), sports events and sports tourism, and festivals and festival tourism. Taking the 1999 Kunming International Horticultural Exposition as an example, guided by Western event and event tourism theory, it studies the impact of major events from the perspectives of events and event tourism, urban tourism and destination development, and case studies.