General Theory of Economic Communication

Author: Zhou Hongduo, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: Economic communication studies is one of the core sub-disciplines of applied communication studies. It begins with the content of economic communication and provides a detailed analysis of its emergence, nature, and strategies. Additionally, it conducts specific analyses on aspects such as the setup of economic communication, the qualities of economic communicators, economic communication models, economic communication systems, and trends in economic communication. Particularly noteworthy is its theoretical and operational descriptions of how economic communication recipients—audiences—receive and utilize information, demonstrating strong practical applicability. This book can serve as a textbook for students majoring in communication and journalism at universities and colleges, as well as an important reference for researchers, teachers, and practitioners in this field.