188 Business Tips

Author: Shi Jingguo
Publisher:
Publish Date: 2005-09-01
Features: In Europe, there are many small and medium-sized enterprises (SMEs) known as "hidden champions." They grow rapidly, operate flexibly, and excel at innovation, becoming a key driving force for Europe's economic development. As China's economy continues to grow, it will inevitably give rise to more "hidden champions." The publication of this book undoubtedly holds positive significance in helping SMEs thrive. — Blue Horizon Brand Integration Agency, Zeng Zhaohui
A batch of indigenous SMEs embody the healthy trajectory of China's private enterprises over the past two decades. They should not be concerned with size but rather with high concentration; expanding scale is less important than achieving high market share. This book elaborates on the operational techniques that SMEs desperately crave, with many market strategies being insightful and practical, making it worth reading. — Zhang Yuanchang, Editor-in-Chief of Logistics World, Researcher at the Asia-Pacific "Hong Kong" Logistics Development Strategy Research Center
A drop of water can reflect the entire world, and a grain of sand can reveal the vast universe. We must learn to derive profound wisdom from small stories and summarize great insights from minor events. — Chen Dawei, author of the best-selling business book Opportunities
Man proposes, heaven disposes; the business world is like a battlefield, where life's myriad flavors are all encompassed. Businesspeople not only need integrity, diligence, and honesty but also the ability to "work smart." Based on 188 vivid and classic business cases, this book explains the techniques and strategies for low-cost operations of small enterprises in seven aspects: market strategy, product packaging, promotional skills, customer relations, professional quality, corporate system, and talent management. These clever operational methods are both an elevation of classic fables and a distillation of real-life experiences; they include insights from successful individuals as well as the blood-and-tears lessons of those who have stumbled and fallen. It is believed that every small business manager will benefit greatly from these engaging story-based cases.