The Intangible Continent--Four Strategic Laws of the New Economy: Four Strategic Laws of the New Economy

Author: Kenichi Ohmae
Publisher:
Publish Date: 2003-01-01
Features: Summarizing what has been learned in the past is very helpful for predicting the future. The world has acquired a substantial understanding of the intangible continent. First, we are moving towards a new type of economy characterized by a new set of spaces—network connectivity, economic multiplication, and "boundaryless" cross-national activities. The author believes that over the past few decades, human civilization has been changing rapidly and continuously on a global scale, as if humanity has discovered a new "continent" without land, existing only in our minds, composed of four interacting independent spaces—physical space, boundaryless space, network space, and high-multiplication space. Therefore, it is called the "intangible continent." This intangible continent has had a significant and profound impact on the economy, politics, and society, especially on business. The four spaces of the intangible continent determine the four strategic laws of the new economy. Those companies and national governments who can manage to operate effectively across the four spaces will be the greatest successes of the future. The author elaborates on the methods and patterns of operation on the intangible continent, as well as the strategy for how to navigate to it, which holds reference significance for us.