Opportunity for wealth

Author: Li Xinping
Publisher:
Publish Date: 2002-01-01
Features: "Money is the lubricant of sports." The Olympic Movement, with its unique appeal, has created countless wealth stories. Any person with a business mind may find their goldmine within the Olympic Movement. This book is divided into 20 chapters, including:
Winning is not just about hosting rights;
The commercial path of the Olympics;
The attention economy of the Olympics;
Olympic themes and Olympic business opportunities;
The high growth of the tourism and catering industry;
The new wave of the sports and cultural industry;
The profitable movement of the media and advertising industry, etc.