Corporate Financial Management—Comic Book Reader

Author: None
Publisher:
Publish Date: 2004-09-01
Features: Paul Boonstra is a director of DESIGNFORLEARNING and an adjunct professor at Cranfield University in the UK, teaching the Entrepreneurial MBA program. He is also the president of the UK Association of Small and Medium-sized Enterprises and a visiting scholar at Harvard Business School. Peter Morris is a professor, illustrator, and designer of training materials. Originally a visual arts teacher, Peter Morris worked as an industrial designer in Canada for seven years before returning to the UK to design textbooks. During this time, he discovered that comics were an effective way to illustrate abstract concepts and the connections between business activities. Over the past twenty years, he has provided training materials to many clients and training institutions and has worked in a large export training company, overseeing the design and production process of all training materials. This book tells the success story of Jack Prand, an entrepreneur, who, with the help of his financial manager Vivien, transformed his small company from the brink of bankruptcy into a highly efficient and profitable enterprise. The book is richly illustrated and uses a vivid story to explain financial terms such as balance sheets, income statements, cash flow, working capital, depreciation, cash flow forecasting, budgets, and more in the context of the story. For managers, employees, and students who are not finance or accounting professionals, this book is a relaxing, interesting, and quick way to learn about financial knowledge.