Fairness: A New Proposal for Public Administration: A New Proposal for Public Administration

Author: Yuan Yue
Publisher:
Publish Date: 2004-03-01
Features: Why can internationally renowned companies achieve significant business success by influencing society? What is the relationship between managing a business and managing society? Chinese business management is entering the "two-hand era": any outstanding manager must be proficient in both advanced concepts and practical skills of business management and public management. The larger an enterprise or organization, the more crucial it is to possess this balanced management perspective. "Two-hand management" is a concept that meets the practical needs of both the business and political worlds.
In terms of business management, the author emphasizes the concept of coordination with marketing, highlighting the alignment of resources, development conditions, goals, management models, and resource integration models. In public management, the author stresses the necessity of public mobilization mechanisms built on a deep development of humanistic care in the field of public management.
This book is a distillation of the author's 10 years of experience in management consulting for over 300 enterprises and more than 100 government organizations. It provides insights into the changes in the lives of individual citizens, communities, cities, nations, and international economic and trade relations in the new era, clarifying a new advocacy for public management: governance based on public sentiment, which is "fairness." It emphasizes that business management must address both aspects: business management and public management.
This book is suitable for various business managers and operators who want to improve their business performance. It proposes that paying attention to the shaping of a company's social image is an important aspect of business operations. It is also suitable for national administrative staff, government officials, and civil servants of all kinds who want to enhance their public management skills. If one examines a sufficient number of the public and studies "public sentiment," they can find fragments of truth within them.
This book is also suitable for students and trainees who are passionate about social work. In this new historical period of continuously strengthening citizens' rights, only by understanding "fairness" and "public sentiment" can various social management tasks be carried out more effectively.