Telecommunications Enterprise Marketing Management (Modern Telecommunications Enterprise Management Series)

Author: Xiao Jinxue
Publisher:
Publish Date: 2001-11-01
Features: This series of books is characterized by taking the development elements of the telecommunications industry as the main thread, systematically and scientifically elaborating on new concepts of telecommunications enterprise management around capital operations, human resources, marketing, corporate innovation, management information systems, corporate culture, corporate systems, and business strategies, as well as management issues after China's entry into the World Trade Organization. It integrates the essence of domestic and international telecommunications enterprise management, provides an overview of the development of the telecommunications industry, and reveals the true essence of telecommunications industry management through numerous classic management cases in an easy-to-understand manner. It breaks away from the abstractness of pure theory with its practicality and operability, enriches the texture of theory with vivid and lively examples, and presents the key principles of telecommunications industry management to readers from the perspective of strategic development. This series consists of 10 volumes, including "Introduction to the Development of Telecommunications Industry," "Telecommunications Capital Operations," "Telecommunications Enterprise Strategic Management," "Telecommunications Policy and Regulation," "Telecommunications Human Resource Management," "Telecommunications Corporate Culture," "Telecommunications Enterprise Marketing Management," "Telecommunications Management Information Systems," "Foreign Telecommunications Management," and "Globalization and Innovation in Telecommunications Enterprises."