Electronic Media Program Design and Operation: Strategy and Practice: 6th Edition: Strategy and Practice (6th Edition)

Author: Eastman
Publisher:
Publish Date: 2004-01-01
Features: This book covers all branches of the electronic media field: wireless television, cable television, satellite television, online video and audio, and broadcasting. It also provides detailed descriptions and explanations of the different levels within each branch, such as the contractual relationships between commercial television networks, public television networks, networks, and affiliates under the umbrella of wireless television, as well as basic cable systems and additional fee cable systems under the category of cable television. The writing team, composed of over a dozen seasoned professionals from academia and the industry, not only offers theoretical analysis of the industry from a high vantage point but also provides us with practical and actionable operational guidelines.